Julia Zarb

PhD (University of Toronto)
MA (universite de Sherbrooke)
BA Hons (University of Toronto)


Julia Zarb is Program Director of the Master of Health Informatics (MHI) program at IHPME.

Julia oversees the development, administration and supervision of the MHI program. As Lecturer, she delivers the program’s capstone course: ‘Applying Strategic Frameworks to Solution Architecture.’​

Of her 19 years in health information technology strategy and marketing leadership, she has spent 14 in the US arena and 10 years on corporate executive management teams.

Julia founded Zarb Consulting, leading dozens of health IT clients through national-scale custom initiatives in commercialization, product development, marketing and stakeholder engagement. Her consulting clients have included American College of Cardiology, Partners’​ Healthcare (Harvard/CITL), Allscripts, Siemens Healthcare, McKesson, Misys, Greenway Medical, Allergan (Botox Therapeutic), and the Health Information Management Systems Society (HIMSS).

For HIMSS, Julia co-lead the team for National Health IT Week (2006-2011). She was founder of the Electronic Health Record Vendor Association (EHRA), whom she represented for many years. She has served on a variety of industry workgroups, including the HIMSS HL7 + IHE Interoperability Collaborative, HIMSS Interoperabilty Showcase Authors’ Workgroup, and HIMSS Katrina Phoenix.

Julia served as VP Marketing for A4 Health Systems, building brand recognition to third in the EHR category, prior to the company’s sale for $272M. At A4, Julia brought many technologies to market: EMR/EHR, PM, PHR, CDR, EDIS,HIS. She has also been Director of Consulting Services for Campbell Alliance, serving Glaxo Wellcome (now GSK), and in management with IFS Industrial + Financial Systems (ERP). In Canada, Julia most recently served as Senior VP, Marketing and Strategy for patient flow technology company, Medworxx, Inc (TSX-V:MWX).

Julia received a PhD in Communications Theory from the University of Toronto, specializing in semiotics, post-structuralism and postmodern cultural theory.

Julia is Director of Strategy Happens Inc, where she works with private clients to build health information technology strategic frameworks. She has also worked with creative partner SOCO Creative to launch www.ihpme.utoronto.ca.